Imagine you are with your friend, sister, brother, or whoever and you are standing in front of a really big mall. Or at least the biggest mall that you live closest to. So your person and you go into the mall. Your person looks to you and says, “Pick out anything you want and I’m going to pay for it.”
So you and your person go into the mall and hangout and talk and grab coffee. You find a store that you love and you go in and find something that speaks to you. You and your person go to the register and your person pays for the item. You say, “Hurray! I have found something that I like! Better yet, I didn’t even have to pay for it!
Okay now imagine that whole experience was turned into a gift card.
That is basically what a gift card is saying. You are giving money to another person to pay for whatever it is you want. But instead of giving you cash, because the entire world is now electronic, the money is given to you in the form of a gift card. People tend to have this thing called a life. And in the life, it might include a job, a wife/husband, maybe kids! And they can’t find time to schedule a mall date to hang out and buy you something!
People tend to think that buying a gift card is ‘easy’ or ‘impersonal’ when it’s really not. If someone gets you a gift card to Body Works, you know this person knows you enough and cares for you enough that he/she bought it from a store you ACTUALLY like!
THEY ARE GIVING YOU FREE MONEY!
I don’t understand why people don’t see it that way. Is it because it’s on a card? Do you need to actually SEE the cold hard cash before you get excited about it?! If just giving you a $100 bill works better than a card, then you’re going to have to explain that to me, because it’s the same amount of money, but in a different format.
So please, the next time you are given a gift card, don’t fret about how it’s impersonal and lazy – cause it’s not. Clearly. You should get totally excited about it.